An editorial calendar is an important content marketing tool to use for the organization, planning, and scheduling of posts and publications in your social media quest. It’s a tool that is used by professionals and amateurs alike. So here’s an introduction to editorial calendars and how I’ve implemented it into my blogging life.
Why is it so necessary to incorporate into your routine of planning and writing blog posts? It is an organizational tool that will help you keep track and manage a hectic posting schedule and balance it with your own schedule. But more than that, it also ensures that you are consistently publishing quality content and that even when you are taking a break, your blog isn’t.
Sage Grayson, a book editor turned blogger, created this awesome video showcasing how you can get started with your editorial calendar. There are endless ways to customize your editorial calendar to make it a program that works for you. Sage’s idea of using post-it notes creates an impermanent way of scheduling your posts and other content. This way you can rearrange your content as things change in your life and schedule.
Sage mentions in her video that you should have a brainstorm list of blog posts aside from your calendar. I personally do this in a separate bullet journal. I use my bullet journal as a brain dump of ideas, content development and details, and to jot down any other inspiration material. For my actual calendar I use the monthly view of my agenda. Instead of post-it notes I use an erasable pen to schedule my content. My current favourites are the Pilot Frixion pens. These babies use friction to erase their ink which I think is genius. They leave no leftover marks and are great for planning content. If you’re just as much of a stationery freak as I am, the Well-Appointed Desk blog wrote a great review about the Frixion pen and other erasable pens with demonstrations.
Along with your brainstorm list and your monthly view, you should also include a prioritization list which categorizes your content into different topics and levels of importance. You can either use a separate page in your bullet journal to do this or just use an icon or colour coding system to classify your tasks. You can use whatever icons that work for you. If you’re at a loss, just google “bullet journal icons” and you’ll find millions of different ways to categorize your tasks.
As I mentioned above, your content dates and times can change as life as unpredictable. There is absolutely nothing wrong with that! Of course it’s better to avoid pushing off posting and stick with your planned schedule. But if life gets in the way, don’t feel guilty moving posts and plans around. It is more important for you to create quality content rather than posting just to post.
Hope this post was enough to convince you to at least try to integrate an editorial calendar into your life. If it doesn’t work, then it doesn’t work! Everyone works differently. But there’s a reason why editors, bloggers, marketers, and entrepreneurs alike have been using this system for ages! So try it!
Do you currently use editorial calendar for your blogging and how has it been working for you?