I recently reached 10k on Instagram (WOOHOO!) and I thought I would share my current, although limited, knowledge with you guys on how I got there. I know 10k is still nowhere close to being a successful social media figure but it is a huge accomplish for me! I hope that this helps inspire you to start a blog or niche IG account yourself!
Pick a niche/area of interest
This is definitely one of the first things you should consider when starting a blog or an IG. I know everyone has endless interests that they would like to share with the world. But I think it’s important to decide on an niche so that it makes it easier to define who your audience is. Having a good understanding of your audience will help a lot when you start producing content. It will give your blog/IG direction and prevent you from getting a content creator’s version of “writer’s block”.
And I’m definitely not saying your niche and interests can’t expand and grow as you go. But having a niche helps a lot when you’re getting started to get your followers ball rolling.
I’m realizing more and more, as a blogger and as an avid Instagram browser, that content consistency is extremely important. I’m not just talking about the quality of the content (which is #1 on the hierarchy of importance) but also the timing and frequency of your posts. A huge difficulty I face is the lack of time I have to shoot photos and create content. As a full-time student who also works part-time in retail, fitting blogging in my weekly schedule is a struggle. However, I continue to dedicate my rare days off to working on my IG and blog because it is something I love to do. This means that I have to maximize every waking moment of my days off to try to create as much content as I can. Creating quality content is not an easy thing to do and it is crucial when it comes to building a successful social media account. So here are my my biggest tips regarding this issue:
Shoot as much content as you can during your shoot days
That way, throughout the week when you’re busy, you still have worthy content to upload and you’re not stuck with uploading filler photos (like I do sometimes!)
Try to designate one day a week, at least, to creating content
Creating a schedule for yourself gives you no excuse to avoid shooting for that week. And trust me, you’ll thank yourself for following through with shooting when Thursday rolls around and you realize you still have photos to post!
Set a posting schedule.
My posting schedule for my blog is WAY less organized than IG. For IG I post at least once a day and sometimes more if I have a good collection of high-quality content (anywhere between 1-3 photos). I find that because I know I’d like to post everyday it has created a sense of urgency and discipline when it comes to shooting and writing. But keep in mind you should create a schedule that works with your life! Don’t over-stress yourself and end up posting just to post!
Improving your content
Everyone starts out taking photos with their phones and that is totally okay! It is absolutely unecessary to have a camera when you’re just starting off because most smartphones these days have great quality cameras. However, I do think improvement is very important if you’re serious about social media marketing or blogging. For me that means creating more content with my camera, finding better and more interesting backgrounds, and planning my outfits better. It’s easy to get lazy and post just for the sake of posting. Heck I still catch myself doing that more than I should. But I try to put more effort in my content whenever I can. Especially since I’ve been trying to build on my blog more consistently, I find that I need those high-quality DSLR photos to use in my posts.
I am not saying that you need to go out and drop dollar-dollar-bills on a nice camera just to start a blog or IG. But I think it is important to always think about how you can improve on your work!
Not everyone uses hashtags and a lot of people get by just fine without it. But I still use a group of hashtags every time I post a picture because I think it does make a difference! Hash-tagging creates more opportunities for people to discover your content, and really I’ll take any type of optimization I can when it comes to bringing more awareness to my profile. I’ve copied and pasted the little paragraph of hashtags that I include with all my outfit posts down below so that you guys can use it too! I usually keep this in my notes on my phone and just paste it into my comments every time I create a new post. You can go ahead and remove or add any hashtags you’d like and that you think relates to your post!
#currentlywearing #ootd #streetstyle #VSCO #wiwt #whatiwore #fashionblogger #ootdwatch #fashioncanadians #myaritzia #stylediaries #picoftheday #streetstyleluxe #aboutalook #igfashion #fashioninspo #bestoftheday #fashiondiaries #lookoftheday #minimalstyle #ootdmagazine #ootdshare #blogger #styleinspiration #minimalistic
Cross-platform sharing is another way to bring attention to your works. A huge thing for me is ensuring that all of my social media handles and platforms are brand-aligned and follow a certain theme. Whether this means using the same profile photo or using the same banner, I like to create a sense of unity between my accounts so that all platforms are uniquely ME! Once I have all of my accounts (Twitter, IG, Blog, Facebook, Youtube) aligned, I make sure that every time I create a new video, blog post, or IG post, I share that across all accounts. This way you spread your reach and create a larger opportunity for people to discover you. Not to mention it looks super professional when all your accounts are in sync with one another. I think it shows that you can manage more than one platform at a time!
I hope I didn’t over-bombard you guys with this content-heavy post. I hope I was able to provide some insight to those of you thinking of becoming a blogger or influencer! I’ve been asked over and over again about how I got to where I am today, and honestly this is all stuff I learned on the way. And of course, most importantly do it for the right reasons. Do it because you enjoy creating content and interacting with a like-minded community NOT because you want freebies.
Until next time,